aims to take you on a different culinary experience, bringing you the comfort of Filipino food in a buffet style service, with a relaxing view and sound of the sea. Daplin sa Dagat serves different Filipino dishes ranging from sinugba, kinilaw, tinola to home-cooked favorites such as afritada, humba and calamares, among others. With the restaurant being relatively newer among its other sister brands, creative campaigns were implemented such as the working hashtags #PistaSaDagat and #PermiPresko, maximizing its marketing proposition to entice customers. At the same time, the campaign also plays around with the, then STK style of food service, to an Eat-All-You-Can offer, with creatively designed layouts to consistently showcase the brand’s image.