is inspired from a unique visual minimalist concept, with the ambiance of a vintage car model that is adapted into the theme of a diner. This hip restaurant serves American-inspired dishes with a touch of Filipino. The ongoing campaign for the brand as conceptualized, is explored around the food and riding culture, hence the ‘Ride or Dine’ idea that is applied for its social media campaign. Graphic designing, social media management and Facebook/Instagram advertising were rendered for the brand. Aside from social media marketing, Cafe Racer’s Diner Menu is also incorporated from the theme of the restaurant.

The menu was then made from “biker” materials such as rubber, screw bolts, and metallic plates. The page has already an established number of likes and followers, which gradually increased, at the same time, its engagement rate significantly increased all throughout the campaign and maintained its performance through the help of post boosting and page promotion.