Pares Pares
A new Pares Pares logo for a Filipino food brand built around pares, a beloved Philippine dish of beef stew, garlic rice and broth.
INDUSTRY
Restaurant
OUR ROLE
Branding Partner
TIMELINE
2023
THE CHALLENGE
Pares is served everywhere in the Philippines, which makes standing out hard. Pares Pares needed a refreshed identity that was instantly recognizable and easy to remember.
OUTCOME
We rebuilt the brand around a new logo identity, a mark designed to be bold, simple and easy to recall.
The Pares Pares Logo, Built to Be Remembered
A cooking pot, a beef symbol and a soup bowl come together in one mark, with the steam curl echoing the “S” in PARES. Built on a clean grid, the same identity carries straight into a social media post.
