MSY World
MSY World is the Cebu-based family of companies under MSY Holdings Corporation, spanning hospitality, fitness, real estate and memorial care. Our MSY World campaigns cover the group itself and three of its brands.
INDUSTRY
Diversified Holdings
OUR ROLE
Social Media & Creative Partner
TIMELINE
2024 – Present
THE PARTNERSHIP
Since early 2024, MSY Holdings has brought Wolfpack in across its family of brands, each with its own brief: a group brand story, a resort’s positioning, a fitness festival and a memorial garden’s newest wake venue.
OUTCOME
Work that found the right voice for each MSY brand, from Kandaya’s 5-star badge to a fitness festival and MIMG Wake’s launch, all under one MSY World.
MSY World
CEBU · BRAND STORY, COPYWRITING, BRAND REEL, LOGO ANIMATION · 2024
MSY World Campaigns Start With a Story
For MSY World, we shaped the group’s umbrella story, where vision builds purpose and every detail inspires, and brought it to life in a logo animation introducing MSY as one connected world.
Kandaya Resort
DAANBANTAYAN, CEBU · POSITIONING, BADGE DESIGN, COLLATERAL
The First Cebuano 5-Star Resort
We developed Kandaya’s 5-star badge and the positioning behind it, The First Cebuano 5-Star Resort, turning local pride into a mark of luxury that carries from print to gift boxes and events.
Kandaya Fitness
TALISAY CITY, CEBU · BRANDING, EVENT BRANDING, SOCIAL MEDIA
Branded Down to the Medals
Beyond Kandaya Fitness’s full branding and socials, we branded its fitness festival end to end, from festival signage and team uniforms to bodybuilding medals and stage LED displays.
Mactan Island Memorial Garden: MIMG Wake
MACTAN, CEBU · EVENT BRANDING, COLLATERAL, SOCIAL MEDIA
Witness the Rise
To introduce MIMG Wake, the newest edifice of Mactan, we built a quiet, dignified launch, from social posts and brochures to gift boxes and the opening event’s stage and entrance.
